What is CX Wheel (CXW) book about? In one sentence, CX Wheel shows you how to put customers at the center of what you do, and in turn, grow your business. CXW shows you a more practical, faster, and easier way to successfully navigate the CX transformation journey. The focus of the book is on actions you can take to transform your business. It’s by far the most systemic way to go from knowing very little about CX to holistically incorporating CX principles into your operations.